where they come from
We have similarly examined all our sales and lettings transactions, establishing precisely how the ultimate purchaser first became aware of their new property. The pie chart below illustrates the facts at a glance.
96.4% of all our enquirers and 89% of all buyers are introduced to their property by Fleurets own means as opposed to any external media, which underscores Fleurets ability to effect a sale and our edge over the rest of the market.
Our website is clearly our most effective form of generating both enquiries and purchasers and shows a significant increase on the previous year. Fleurets.com provides enquirers with a fully interactive service, providing sales particulars of the properties we have on the market. Our website is particularly useful to potential purchasers as once a customer has logged in, their details are stored on our system, allowing our negotiators to match buyers and sellers in a quick and efficient manner.
Although our website is our most powerful tool in a digital marketplace, we also produce hardcopy media. On market, which includes reference to all sectors within which we specialise: Hotels, Restaurants, Pubs & Leisure property, is issued 6 times per year to a database of over 140,000 registered buyers.
89% of all buyers come from Fleurets/Fleurets media, which includes On market, fleurets.com, for sale boards, mailshots, negotiator referrals. This impressive statistic reflects the knowledge and expertise of Fleurets' personnel, with each negotiator having the ability to share a solid wealth of experience of the market on a local and national scale.